Redefining the Car Buying Experience
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Modern automotive configurators are immersive, interactive showrooms that live inside a browser or a headset. Powered by real-time 3D rendering, physically based materials, and cinematic lighting, they let customers build their dream vehicle in photorealistic detail — without ever setting foot in a dealership.
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★★★★★
Automotive Configurator
Elipse Studio
“Configurators lift average order value through visible upgrades.”
— Elipse Studio
Overview
Project Overview
Modern automotive configurators are immersive, interactive showrooms that live inside a browser or a headset. Powered by real-time 3D rendering, physically based materials, and cinematic lighting, they let customers build their dream vehicle in photorealistic detail — without ever setting foot in a dealership.
The challenge
Key insights
• The moment of friction between imagination and reality is the problem configurators solve.
• Real-time rendering with PBR materials makes the digital product match physical reality exactly.
• VR showrooms and AR visualization let customers experience a vehicle at full scale in their own space.
Measurable impact
Results that moved the business
40%
AOV Increase
Configurators lift average order value through visible upgrades.
3X
Engagement
Interactive showrooms multiply time spent with the product.
25%
Regret Reduction
Accurate materials eliminate the expectation gap at delivery.
How we did it
Our process
01Discovery
Discovery
Defining brand objectives and the configuration scope.
023D Assets
3D Asset Production
High-fidelity modeling and physically based materials.
03Engineering
Real-Time Engine
WebGPU streaming and ray-traced rendering for any device.
04Launch
VR/AR Launch
Immersive showroom and WebAR vehicle visualization.
Latest Work
Contact Us
Let’s build something remarkable.
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