Turn Browsers Into Buyers With Real-Time 3D Configurators.
Empower your customers to customize, orbit, and interact with products in real-time WebGL directly inside their web browser. From automotive and luxury customizers to fashion, furniture, and enterprise e-commerce CPQ, Elipse Studio builds high-converting 3D tools that eliminate return friction.
From CAD Engineering Asset to
Real-Time Web Configurator
Interact with our live WebGL automotive configurator below. Experience instant color switching, smooth orbit controls, and physically accurate PBR lighting calibrated for global brands.
Traditional 2D Product Photography
Static image shoots that require costly physical samples for every single SKU and colorway.
- ✕Expensive studio rentals and photography for hundreds of color combinations
- ✕Buyers cannot inspect fine details, internal parts, or back angles
- ✕High return rates caused by unexpected color or finish variations
- ✕Cannot launch pre-orders until physical prototypes are manufactured
Real-Time WebGL, Three.js & Headless CPQ
One master 3D asset produces infinite real-time variants, dynamic pricing, and WebAR.
- ✓Instant material & color swapping in sub-100ms with zero server latency
- ✓Native Shopify, WooCommerce, and headless e-commerce checkout integration
- ✓WebAR Quick-Look allows buyers to visualize products at 1:1 scale in AR
- ✓Launch interactive pre-sales and DTC customization before physical tooling
Selected 3D Product Configurator Portfolio
Explore live builds and WebGL configurators engineered by Elipse Studio across automotive, consumer products, luxury marine, and enterprise apparel.
BMW Steering Wheel Configurator
Real-time 3D browser customization for stitching, paddle shifters, carbon textures, and trim colors powered by PlayCanvas.
Volvo Vehicle 3D Walkthrough
Interactive 3D exterior and interior vehicle customizer with photoreal material switching, camera presets, and real-time lighting.
Costa Golf Cart Configurator
Real-time 3D electric cart customizer with dynamic body color shifts, canopy styling, tire packages, and instant live quotation.
Kia Sportage 3D Configurator
Interactive 3D crossover configurator featuring day/night environment toggles, custom rims, metallic paints, and cockpit inspection.
BYD Shark 6 Configurator
Interactive multi-angle truck builder with dynamic bullbars, roll cages, off-road accessories, and real-time SKU generation.
Inverex E-Bike Configurator
Real-time 3D electric motorcycle configurator with dynamic frame finishes, battery pack upgrades, and studio lighting controls.
Automotive Seat Customizer
Browser-based 3D automotive seating customizer delivering photoreal micro-leather grain, seam stitching, and ergonomic cross-sections.
Pursuit 288 Yacht Configurator
High-fidelity real-time marine vessel customizer with bespoke hull wraps, teak decking options, cabin trims, and sea simulation.
Custom Apparel 3D Configurator
Interactive 3D garment customization with real-time artwork placement, fabric weave textures, colorways, and instant 360° spin.
Comprehensive Configurator Capabilities
Built for High-Ticket E-Commerce Brands, DTC & Enterprise CPQ
From consumer customization to complex industrial configurations, we engineer full-stack 3D shaders, real-time logic, and turnkey checkout integrations.
Real-Time WebGL & 3D Web Engines
Zero-download browser-based 3D configurators powered by Three.js, PlayCanvas, and Babylon.js. Fluid 60 FPS orbital cameras and instant response on mobile Safari, Chrome, and desktop browsers.
- ✓Universal browser support across iOS, Android, macOS & Windows
- ✓Ultra-fast load times with Draco geometry & KTX2 texture compression
- ✓Smooth 60 FPS real-time orbital interaction & cinematic camera presets
Photoreal PBR Material & Texture Swapping
Sub-100ms finish shifts for automotive paints, leather grains, metallic brushing, glass transmittances, and carbon fiber weaves calibrated with accurate HDR environmental reflections.
- ✓Micro-texture detail with normal, roughness, and clearcoat maps
- ✓Dynamic daylight, studio, and night environment mood presets
- ✓Instant colorway switches with zero lag or frame drops
Dynamic CPQ & E-Commerce Cart Integration
Real-time price recalculation, dynamic SKU generation, and native integration into Shopify, WooCommerce, Magento, BigCommerce, or custom headless checkout architectures.
- ✓Direct Add-to-Cart with dynamic line-item properties & selected options
- ✓Automated bill-of-materials (BOM) & spec sheet PDF generation
- ✓Logic rules engine to prevent invalid accessory or component pairings
Augmented Reality (WebAR) Quick-Look
Enable shoppers to project their customized 3D product directly into their physical living room, garage, or office at true 1:1 scale using iOS AR Quick Look and Android Scene Viewer without downloading any app.
- ✓Instant WebAR launch directly from the browser configurator
- ✓True-to-life physical scale, depth sensing, and real-world lighting
- ✓Dramatically lowers return rates by verifying fit before checkout
Exploded Views & Mechanism Animation
Allow buyers to peel back layers, inspect internal engineering, rotate mechanical parts, and click interactive hot-spots for rich feature callouts and technical breakdowns.
- ✓Smooth animated part disassembly and dimensional callouts
- ✓Interactive annotation pins linking to detailed tech specs
- ✓Cutaway x-ray views showcasing internal components & craftsmanship
Mobile Optimization & Unreal Pixel Streaming
Designed mobile-first with adaptive texture resolution and intuitive touch gestures. For ultra-luxury supercars and superyachts, we offer cloud-based Unreal Engine 5 Pixel Streaming for cinematic fidelity.
- ✓Sub-2 second initial load time on 4G/5G mobile connections
- ✓Responsive touch UI engineered for one-handed mobile customization
- ✓Unreal Engine 5 Cloud Streaming option for photoreal luxury builds
Our 3D Configurator Development Pipeline
From raw CAD optimization to real-time WebGL shader logic and e-commerce cart integration, our structured pipeline guarantees speed and visual fidelity.
CAD & 3D Asset Optimization
Converting STEP, Rhino, SolidWorks & OBJ files into lightweight polygon geometry with Draco and glTF compression for sub-second web delivery.
PBR Shaders & Lighting
Calibrating physically accurate roughness, metallic, normal, and sheen textures under custom studio HDR lighting rigs.
Interactive Logic & CPQ Rules
Programming real-time state trees, color/finish switchers, camera constraints, dynamic pricing, and compatibility logic engines.
Storefront Deployment & AR
Seamless integration with Shopify, WooCommerce, or headless APIs, cross-browser QA testing, and WebAR quick-look deployment.
Contact Us
Let’s build something remarkable.
Share your project details and we’ll craft an experience your audience will remember.
Prefer to talk it through?