A web-based configurator is an interactive digital tool embedded directly into a website that allows users to customize a product to their exact specifications. It translates complex product variations β colors, sizes, materials, components, features β into a smooth, visual, and engaging online experience. Unlike static product pages, configurators are dynamic and respond to every user action instantly.

Elipse Studio
βCustomers who engage with a configurator are significantly more likely to purchase.β
β Elipse Studio

Measurable impact
How we did it
We audit your product catalog, variations, and business rules to design the configuration logic.
Every variant is built as a real-time 3D asset with PBR materials and accurate geometry.
We design intuitive, mobile-first flows that make customization effortless for any customer.
Configurators pass exact configuration data into your e-commerce and business systems.
We optimize performance and scale the experience across markets and devices.
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